What should you charge for a bundle?

A bundle gives the buyer a saving and gives you a bigger sale. Price it so both are true: a discount worth having, and more profit than selling one item alone.

Your numbers

Bought separately: $30.00
Bundle price: $25.50
Profit on the bundle: $15.00
Margin on the bundle: 58.8%

The buyer saves $4.50. You earn $15.00 from one sale, against $12.00 if they had bought only the first item.

The Products tab in the kit holds the cost and price of every item, so pricing a bundle takes a minute.

See the Back Office Kit, from $19

How the sum works

Bought separately = the two prices added together.
Bundle price = that total times (1 minus the discount).
Profit on the bundle = bundle price minus the cost of both items.
Compare that profit with what you earn when a customer buys only one item.

Questions

How big should a bundle discount be?

Big enough for the buyer to notice and small enough to keep a healthy margin. Try a few percentages here and watch the margin on the bundle.

Which products should I bundle?

Products that are used together, or a best seller paired with a slower one you want to move. The best seller brings the buyer in and the bundle clears the slower stock.

Does a bundle save on postage?

Usually. Two items in one parcel cost less to send than two parcels, which adds to the profit on a bundle.

This was one sum

The Back Office Kit runs all of them, for every product, together.

One Excel workbook that prices your products, tracks your stock, logs your orders and builds your invoices and wholesale line sheet. One payment of $19. Download the moment you pay.

Get the kit for $19 Watch it work

The dashboard tab of the Back Office Kit: revenue, profit, cash, stock value and items to reorder.

What should you charge for a bundle?

How the sum works

Questions

The Back Office Kit runs all of them, for every product, together.

More free calculators